Writing for SoundStage Ultra, Peter Roth visited AudioQuest in 2016, at a time when products like our DragonFly DAC, NightHawk headphones, and Niagara power conditioners — in other words, not cables — were grabbing headlines and capturing the imaginations of audio enthusiasts around the world.
It would be reasonable to wonder, as Peter did then, if AudioQuest had gradually evolved into something other than a cable company. What he finds, however, is that, over the decades and despite changes in the ways listeners relate to music and the gear used to reproduce it, AudioQuest has essentially remained the same.
This consistency is largely a testament to the singular vision and value system of AudioQuest's founder, Bill Low: "I’ve always thought," Bill says, "there should be a far greater continuity between the reviewing process, the consumer buying process, and the dealer buying process than there is. In my mind, all three have exactly the same basic job: Find the best stuff and do something about it!”
So, what is AudioQuest?
"The basic answer," says Bill, "is that AudioQuest is a cable company because people primarily think of it as a cable company, and cable is most of what we make...
"AudioQuest, despite being a fairly old company, is still simply practicing the exact same philosophy and way of life that, to my generation of upstarts, was considered the only honest way to be in the audio business...
“Let’s go find the good stuff and sell it to people!”
