The audio/video signal is purest at the source.
Every component and cable in an audio/video system causes distortion, robbing the sound or picture of its ability to inspire and entertain. These aberrations add up like layers of dirty glass between you and the image you are trying to see.
Better cables and components cannot improve the signals they carry. Performance can only be improved by minimizing the distortion of the original signal.
AudioQuest products are meticulously designed to be like cleaner panes of glass, minimizing alteration or distortion of the original signal.